The cycle is always the same. Work happens in a fury. Things quiet down for a while. A project appears finished. And just before launch, it seems as though no work was done. The fury picks up again, launch happens, and tomorrow all is forgotten. We move on to the next thing.

Pre-launch jitters or coffee jitters. I’m not sure which I’d choose as a chronic illness.

Author: Philip Arthur Moore

CEO at We Cobble. We build digital products for people.™

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